A company hiring for a marketing position.
Diversity, Equity, & Inclusion
This case study explores people's openness in taking part in a blind video job interview.
This case study was created by me as a student in my UX program. The idea arose to explore blind interviews after having been a hiring manager myself and navigating the balance of keeping DEI at the forefront while interviewing candidates.
The pressure on hiring managers to hire people from diverse backgrounds interferes with their ability to interview without unconscious bias.
Replace a standard phone interview with Luna Connect®'s blind interview platform.
What's Luna Connect®?
A blind video hiring platform with:
Shielding of age, sex, gender, race, sexual orientation, disability status, location, and accent
Tone, intonation, and body language are still present
Why is this good?
Hiring manager and candidate can focus on the task at hand:
THE JOB INTERVIEW
Prototype of the testing of this study
Press "Play" to see the user flow.
Why Blind Interviews?
I have a lot to say on this matter, so please read more on the background of this case study through my Medium article:
Redacted resumes, blind chat/emailing, an initial blind interview
The hiring manager feels confident in selecting final candidates
What's out there already that uses AI?
“Every candidate gets an interview.”
Caveats with these programs:
-Robot interviews don’t save time because recruiters/hiring managers go back to watch the video anyways
-A person can redo their response before they actually submit
-It's impossible to create an unbiased AI since humans design the system
Interviews and Surveys
Quote from Interview Participant:
"I would rather know as soon as possible into the interview process if there would be discrimination. I want to be SEEN right away."
Affinity Map Based on Surveys
Mind Map Related to Live Interviews
Secondary MVP Idea
Candidate is able to practice ahead of time for an interview with a simulator or in real-time.
Here's that flowchart:
Change of Mind: Testing for an Unwanted Idea
So, I continued with the initial idea: Luna Connect®, the blind video hiring platform.
Reasons Why This is a Good Approach
-Hiring manager and applicant still get a sense of each other's character
-Mitigates unconscious biases
User Persona- Who is Luna Connect® for?
Hiring Manager X
X, a hiring manager for Reet, has decided to use Luna Connect®, a blind hiring platform to hire their next candidate for Marketing Manager.
Mobile was first designed with the hiring manager connecting via text communication.
Then moved to desktop (below) via email communication as there was a lot of important information being explained to the candidate.
Initially, designs included the entire flow of the candidate's job search from Google and Gmail.
These were removed being not necessary for the MVP design.
It's best for the user to learn about Luna Connect BEFORE applying rather than AFTER.
The updated flow has the user review the blind interview information, and then has a conversation with a chatbot to clarify any further questions.
Examples of mid-fidelity wireframes that were tested
Key Results from testing
Question to participants:
After having gone through the demo of the blind interview process, would you choose a standard phone interview or a blind video interview?
Out of 15 people:
Prefer standard phone interview
Would give Luna ConnectR® a try
Dubious not a scam
Better able to tell personality
Helps with introversion
Creates equality in recruiting
AI can still be biased
The more layers the tech the more untrustworthy
AI would miss important character aspects
From initial interviews, people said they would not like blind interviews.
After users see the concept, with a more trusted interface and technology, candidates would be keener on the idea.
Per feedback from user testing, Help Center was added to the navigation bar
Avatars need to not demonstrate: age, sex, gender, race, sexual orientation, disability status, location, and accent.
Not interviewing the "right" people
Lack of technology to fullest extent; ideally Q AI genderless voice would have been demonstrated
Not possible to have a completely unbiased influence in an interview
If you had asked people years ago whether they would have wanted Netflix, they would have said, "No way, I like going to Blockbuster."